1.選擇正確的宣傳單設(shè)計(jì)尺寸
1. Choose the correct size for the flyer design
宣傳單的尺寸有很多種，每種尺寸都有適合不同的用途。以下是常見的宣傳單尺寸，及其適合每種類型的活動(dòng)。
There are many sizes of promotional leaflets, each suitable for different purposes. The following are the most common flyer sizes and their suitability for each type of activity.
A7-適合在街上派發(fā)傳單，體積小到可以放在口袋里。
A7- Suitable for distributing flyers on the street, small enough to fit in your pocket.
A6-明信片尺寸，非常適合派發(fā)或通過信箱投遞。
A6 postcard size, very suitable for delivery or delivery through mailbox.
A5-信箱派發(fā)傳單的常見尺寸，如外賣菜單和邀請函。
A5- The most common size for distributing flyers in mailbox, such as takeout menus and invitation letters.
A4-標(biāo)準(zhǔn)紙張尺寸，通常用作菜單或指南，以顯示大量信息。
A4- Standard Paper size, usually used as a menu or guide to display large amounts of information.
A3--更多的是用于展示目的，如海報(bào)或釘在墻上的廣告。
A3- More commonly used for display purposes, such as posters or advertisements nailed to walls.
在組織特定的促銷活動(dòng)或考慮各種分發(fā)方式時(shí)，請記住使用不同的紙張尺寸。
When organizing specific promotions or considering various distribution methods, remember to use different Paper size.
2.讓宣傳單看起來更
2. Make the flyer look better
選擇高質(zhì)量的，的設(shè)計(jì)宣傳單與普通的宣傳單有著很大的區(qū)別，比如，高質(zhì)量的宣傳能夠讓你獲得一個(gè)新客戶，而一般的宣傳單可能會(huì)讓你失去一個(gè)客戶。再者，不的宣傳單，不僅不能夠反映的內(nèi)涵，甚還有可能對公司產(chǎn)生負(fù)面影響。
There is a significant difference between choosing high-quality design flyers and regular flyers. For example, high-quality flyers can help you acquire a new customer, while regular flyers may cost you a customer. Furthermore, promotional leaflets that do not reflect the brand's essence may even have a negative impact on the company.
還有，好的宣傳單還必須要選擇一些的印刷，如此，可以提高你的形象，并建立信心，你是你的客戶的正確選擇。
Also, a good promotional brochure must choose some printing to enhance your image and build confidence that you are the right choice for your customers.
3.寫一個(gè)強(qiáng)有力的宣傳單標(biāo)題
3. Write a strong flyer title
很多人都會(huì)拿起送上門來的傳單或者宣傳單，看一眼就丟掉。
Many people will pick up flyers or promotional materials that are delivered to their doorstep and throw them away at a glance.
這就說明，我們有一個(gè)相對較短的時(shí)間窗口來吸引他們的注意力。這個(gè)時(shí)候不要使用企業(yè)名稱或產(chǎn)品類別作為標(biāo)題。相反，創(chuàng)建一個(gè)能產(chǎn)生一些興趣的標(biāo)語。
This indicates that we have a relatively short time window to attract their attention. Do not use the company name or product category as the title at this time. On the contrary, create a slogan that can generate some interest.
找出什么對你的客戶很重要，并將其納入你的影響力里面。吸引人的標(biāo)題很有用，但它們需要與你的業(yè)務(wù)和設(shè)計(jì)的其余部分所呈現(xiàn)的內(nèi)容有關(guān)。此外，折扣或銷售在吸引讀者暫停并更詳細(xì)地閱讀你的傳單或傳單方面效果很好。
Identify what is important to your clients and incorporate it into your influence. Attractive titles are useful, but they need to be related to the content presented in the rest of your business and design. In addition, discounts or sales are effective in attracting readers to pause and read your flyer or flyer in more detail.
4.使用銷售的語言
4. Use the language of sales
語言是一個(gè)強(qiáng)大的工具。
Language is a powerful tool.
我們在選擇的宣傳單語言時(shí)，應(yīng)該喚起受眾的某些感受，并傳達(dá)公司，無論是在訂購?fù)聿停徺I產(chǎn)品服務(wù)，是如何適合他們。
When choosing the language for our promotional flyer, we should evoke certain feelings from the audience and convey how the company is best suited for them, whether it is ordering dinner or purchasing product services.
根據(jù)宣傳單信息內(nèi)容和背景，加入引人注目的內(nèi)容，如""，""，"討價(jià)還價(jià)"或"賺取"。
Add eye-catching content such as "exclusive," "free," "bargaining," or "earning," based on the content and background of the flyer.
5.選擇一個(gè)強(qiáng)大的形象
5. Choose a powerful image
俗話說，一張圖片包含了千言萬語。其吸引眼球的視覺效果比500字的文字更有效。
As the saying goes, a picture contains a thousand words. Its eye-catching visual effect is more effective than 500 words of text.
研究表明，圖像顯示的信息被讀者消化得更快。因此，在你的傳單和宣傳單設(shè)計(jì)中，包含圖像和標(biāo)識(shí)是很重要的，因?yàn)樗兄谔岣吣愕钠髽I(yè)形象。也就說，要確保圖像與所要表達(dá)的內(nèi)容或你想塑造的形象相關(guān)。
Research has shown that the information displayed in images is digested faster by readers. Therefore, it is important to include images and logos in your flyer and flyer design as they help enhance your corporate image. That is to say, make sure that the image is relevant to the content you want to express or the brand image you want to shape.
6.要簡潔--少即是多
6. Be concise - less is more
在當(dāng)今世界，內(nèi)容必須是易消化、易閱讀和簡潔的。
In today's world, content must be easy to digest, read, and concise.
同樣的道理也適用于您所分發(fā)的任何傳單或小冊子。在盡可能短的時(shí)間內(nèi)傳達(dá)你的信息是我們能夠獲得宣傳效果的步。
The same applies to any flyer or booklet you distribute. Communicating your message in the shortest possible time is the first step we can take to achieve promotional results.
要具備真實(shí)性，只談你知道和相信的東西。在擁擠的市場中，人們高度重視感知的真實(shí)性。
To have authenticity, only talk about what you know and believe. In the crowded brand market, people attach great importance to the authenticity of perception.
7.讓宣傳單具有易讀性
7. Make the flyer easy to read
以易讀的方式展示信息是快速傳達(dá)你的觀點(diǎn)的不二法門，比如：
Displaying information in an easy to read manner is the only way to quickly convey your viewpoint, such as:
添加一個(gè)行動(dòng)呼吁（CTA）。你希望人們在閱讀完你的傳單后做什么？包括你的業(yè)務(wù)電話號(hào)碼，或如何參與你的計(jì)劃或活動(dòng)的信息。
Add a Call to Action (CTA). What do you want people to do after reading your flyer? Include your business phone number or information on how to participate in your plans or activities.
考慮間距。給宣傳單留出一定的空間。如果將文字?jǐn)D在設(shè)計(jì)的一個(gè)小角落里，會(huì)讓它無法閱讀，也沒有吸引力。
Consider spacing. Leave some space for the flyer. If the text is squeezed into a small corner of the design, it will be unreadable and unattractive.
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