對(duì)于產(chǎn)品宣傳冊(cè)來(lái)說(shuō)，相應(yīng)地就要求創(chuàng)意出新，制作精良。而在產(chǎn)品樣本中，尤以單一類(lèi)產(chǎn)品宣傳冊(cè)為眾多。那么印刷廠要用什么方法來(lái)體現(xiàn)我們的企業(yè)宣傳冊(cè)設(shè)計(jì)與眾不同呢?下面就這個(gè)問(wèn)題濟(jì)南宣傳單頁(yè)印刷廠家來(lái)做一個(gè)簡(jiǎn)要介紹。

For product brochures, it is required to be creative and well made. Among the product samples, there are many brochures of single type products. So what method should the printing factory use to show that our corporate brochure design is different? The following is a brief introduction to the Jinan leaflet printing factory.

一、宣傳冊(cè)質(zhì)感的對(duì)比

1、 Contrast the texture of brochures

在一般人的日常生活中，也許很少聽(tīng)到質(zhì)感這句話(huà)，但是在美術(shù)方面，質(zhì)感卻是很重要的造形要素。譬如松弛感、平滑感、濕潤(rùn)感等等，皆是形容質(zhì)感。質(zhì)感是決定作品風(fēng)格的主要因素，故質(zhì)感不僅只表現(xiàn)出情感，而且與這種情感融為一體。

In ordinary people's daily life, texture may be rarely heard, but in art, texture is a very important shaping factor. For example, the sense of relaxation, smoothness and wetness are all used to describe the texture. Texture is the main factor that determines the style of the work, so texture not only shows emotion, but also integrates with this emotion.

二、宣傳冊(cè)大小的對(duì)比

2、 Comparison of brochure size

大小關(guān)系為造形要素中受重視的一項(xiàng)，幾乎可以決定意象與調(diào)和的關(guān)系。大小差別少，給人的感覺(jué)較沈著溫和，大小的差別大，給人的感覺(jué)較鮮明，而且具有強(qiáng)力感。

The relationship between size and size is one of the most important elements of shape, which can almost determine the relationship between image and harmony. The difference in size is small, which makes people feel more calm and gentle, while the difference in size is large, which makes people feel more distinct and powerful.

三、宣傳冊(cè)線(xiàn)條的對(duì)比

3、 Comparison of brochure lines

曲線(xiàn)很富有柔和感、緩和感;直線(xiàn)則富堅(jiān)硬感、銳利感。自然界中，皆由這兩者適當(dāng)混合。平常我們并不注意這種關(guān)系，可是，當(dāng)曲線(xiàn)線(xiàn)或直線(xiàn)強(qiáng)調(diào)某形狀時(shí)，我們便有了深刻的印象，同時(shí)也產(chǎn)生相對(duì)應(yīng)的情感。故我們常為加深曲線(xiàn)印象，就以一些直線(xiàn)來(lái)強(qiáng)調(diào)，也可以說(shuō)，少量的直線(xiàn)會(huì)使曲線(xiàn)更引人注目。

The curve is very soft and gentle; Straight lines are hard and sharp. In nature, both are properly mixed. Usually we don't pay attention to this relationship, but when a curve or straight line emphasizes a certain shape, we have a deep impression, and also have corresponding emotions. Therefore, in order to deepen the impression of curves, we often emphasize with some straight lines. In other words, a small number of straight lines will make the curves more attractive.

四、宣傳冊(cè)色彩明暗的對(duì)比

4、 The contrast of the color of the brochure

陰與陽(yáng)、正與反、晝與夜等等，如此類(lèi)的對(duì)比語(yǔ)句，可使人感覺(jué)到日常生活中的明暗關(guān)系。初誕生的嬰兒，初在視覺(jué)上只能分出明暗，而牛、等動(dòng)物雖能簡(jiǎn)單識(shí)別黑白，可是，對(duì)彩度或色相卻無(wú)法輕易識(shí)別，由此可知，明暗﹝黑和白﹞乃是色感中基本的要素。

Yin and Yang, positive and negative, day and night, and so on, can make people feel the relationship between light and dark in daily life. Newly-born babies can only distinguish light and dark visually, while animals such as cows and dogs can easily recognize black and white, but they can not easily recognize color or hue. Therefore, light and dark (black and white) are the basic elements of color sense.

五、宣傳冊(cè)字體粗細(xì)的對(duì)比

5、 Comparison of the size of the brochures

字體愈粗，愈富有男性的氣概。若代表時(shí)髦與女性，則通常以細(xì)字表現(xiàn)。細(xì)字如果份量增多，粗字就應(yīng)該減少，這樣的搭配看起來(lái)比較明快。

The thicker the font, the more masculine it is. If it represents fashion and women, it is usually expressed in fine words. If the weight of the fine characters increases, the bold characters should be reduced, so the collocation looks more lively.

流暢的線(xiàn)條、和諧的圖片，配以?xún)?yōu)美的文字，組合成一本富有創(chuàng)意，又具有可讀、可賞性的精美宣傳冊(cè)，然后立體的展示企業(yè)的風(fēng)貌、理念，宣傳產(chǎn)品、形象。

Smooth lines, harmonious pictures, and beautiful words are combined to form a creative, readable, and appreciative brochure, and then comprehensively and stereoscopically display the style and concept of the enterprise and promote the product and brand image.

總之 對(duì)于宣傳冊(cè)設(shè)計(jì)來(lái)說(shuō)，好的作品包括很多方面：圖片的選擇、色彩的搭配、整體的構(gòu)思、排版及文案的規(guī)劃都關(guān)重要。以上的注意事項(xiàng)您可以作一個(gè)參考，還有問(wèn)題或者需求就來(lái)聯(lián)系我們http://www.aozhouhui.com了解吧！

In short, for brochure design, good works include many aspects: the selection of pictures, color matching, overall design, typesetting and copywriting planning are all crucial. You can make a reference for the above precautions. If you have any questions or needs, please contact us http://www.aozhouhui.com Understand!